karin peine
The principle of creativity is to think out of the box and to integrate new and other perspectives. To design innovative products, you need imagination, inspiration, curiosity and the ability to think lateral. Innovation evolve by thinking differently, without limits, but with given variables.
New Ideas
Creativity is the ability to both think and act inventively. Searching for solutions and new approaches are at the core of a creative process. The well-known and the imaginary will be focussed. What may appear to be a detour, often proves to be a short-cut in the end. These indirections are the most fertile thoughts, where inspiration and lateral but integrated thinking play a major role.
simplicity
Simple things make people happy. Using them comes naturally and the handling is self-explanatory. But simplicity is not easily achieved. It takes a lot of effort in order to find simple solutions and to keep a refined product simple.
product innovation
While product innovation is based on a virtual input, the final product represents the innovation. Innovation levels are differentiated in radical innovations, a term used for fundamentally new products, and in improvement innovations, where an existing product is improved or adapted.
design thinking
Design is a process, a system, a mindset and Design Thinking helps to solve complex problems in a creative and structured way during each stage of the whole design process. Design Thinking starts already with the first briefing and ends when the product is implemented in the market.