product management
Projects are often very complex and highly exigent. Good project management includes a multitude of deliberate steps in analysis, strategy as well as product research. To develop and implement a product requires not only in-depth know-how of material and production but also a profound understanding of markets and trends. Successful products are the hallmark of a sophisticated organisation.
product development
Product development starts with the very first idea and ends with the product’s implementation in the market and the consolidation of the project. The product development process is based on milestones, which represent the relevant project phases, the project plan and the timetable.
PRODUcT DESIGN
Product design is a strategic factor of success and a very important part of the company policy. Design strategy points to the direction in which the design will be driven, makes visible its quality and directs the focus on the aesthetic concepts of the target group and the product’s positioning in the target market.
brandING
People are attracted by a brand because the brand expresses certain values, qualities and a particular lifestyle. The brand is responsible for success, takes responsibility and makes promises, which customers believe. Customers are loyal to a brand as long as the brand’s promises are reflected in the products.